The most productive four weeks of your year.
Strategy, brand, site, copy, quiz, email, dashboard, and an AI companion trained on all of it. Designed and built for you, in 4 weeks.
The offer works. The content works. The sales close.
What's not working is everything around it.
The brand doesn't feel like you anymore. The website doesn't represent where the business actually is now. The tech is clunky, the email system is … there, and the next launch is too important to ship with the current setup carrying it.
Meet the team that lands it.
Every piece is designed to work with every other piece. That's the literal point.
Into your audience, your competitors, and the SEO keywords your buyers are actually searching, so every decision downstream is built on evidence, not guesses.
Every logo, mark, type choice, and color your brand needs to feel clear, cohesive, and fully alive everywhere it shows up.
A visual representation of your brand, showing how it comes to life on the website, the thinking behind every choice, plus font files and assets. So you (or anyone you ever hire) stays perfectly on-brand without you in the room.
Built around your strategy and the SEO keywords your buyers are already searching. On voice, on offer, built to move.
Designed, written, and built around your offer and the exact path you want people to take. Coded with Claude and shipped to Vercel, or built on Squarespace, Shopify, Kajabi, or Framer.
Built in Interact, integrated with your platform, qualifying real leads as they land, and handing you buyer intel with every completion.
So the right message reaches the right person automatically. Nurture that sounds like you and sells while you sleep.
Proving the whole system works on day one, with revenue in your inbox before we hand over the keys.
Showing you what's converting and what's leaking, at a glance. Your whole funnel, readable in one screen.
A trained-for-you AI senior brand designer, loaded with your brand brain. On-brand graphics, pages, and ideas long after the Sprint ends.
Not an agency with layers. Not two freelancers guessing at each other's work. Two leads, one system, built side by side, on purpose.
Fully custom, built to convert, around your offer and the exact path you want people to take.
Every logo, mark, type, and color, specced in a guide anyone can follow.
A trained-for-you AI senior brand designer. On-brand output long after the Sprint ends.
Built in Interact, wired to your email platform, feeding you buyer intel with every completion.
The right message reaches the right person, automatically.
Your whole funnel, readable in one screen, live from launch day.
"This is the part where your happiest client does the selling for you."
Coded with Claude and shipped to Vercel, or built on Squarespace, Shopify, Kajabi, or Framer. Recommended for your business, integrated before handoff.
Strategy, visual identity, and messaging, so anyone you ever hire stays perfectly on-brand.
Loaded in launch week, trained on your finished brand. Graphics, pages, and ideas on demand.
Reverse-engineered from your offer. Every completion hands you buyer intel.
Written in your voice, loaded into Klaviyo (or your ESP), sending before we hand off.
What's converting, what's leaking. Readable in one screen, yours to keep.
From the launch of Philosopher's Notes as a standalone product. Em built the brand from scratch, designed and built the marketing website, and designed the product itself. Liezle built every system around it, the funnel, the segmented email flows, and the attribution, to lead sales straight to the offer. Two sides. One launch.
One key review moment each week, plus Slack access for questions and quick reviews the whole way through.
Research, strategy, first-round copy & creative direction.
Brand design, quiz design & site design.
Identity finalized, web + quiz build, integration.
Dashboard, brand guide, training, handoff & launch.
If "quiz" makes you think BuzzFeed and "which Carrie are you," same. That's the version everyone's seen. This isn't that.
An assessment, built right, is reverse-engineered from the offer you're already selling. We start with your offer and your buyer, do deep research on your ICA, then design the questions backward from what reveals the right fit, leading to the offer of your choice.
The result: questions that give the answerer language for what they didn't know they were feeling. And give you more intel on your buyer than a year of survey responses ever would.
The Sprint builds one flow: one quiz that leads to one offer, paid or free, or an offer-decider that routes each person to the right one of yours. Want the full ladder, top to bottom? That's an add-on below ↓
(This is the part most clients don't expect to enjoy.)
Just a taste. Yours gets engineered from your offer.
Within 12 weeks she had built a quiz-driven system generating 31% of our total revenue through email, on a brand new domain with zero sending history.
Brian Johnson · Founder, Heroic
The two people you talk to are the two people doing the work.
Brand identity and voice. Website design and build. Positioning and messaging. Em spent the better part of a decade inside design rooms at Google, Ford, Delta, Polaris, and UnitedHealthcare before founding Daytime in 2023. She now leads brand, web, and product design for founders building things that hold up after launch.
Full quiz funnel. Email nurture sequences. Revenue attribution setup. Liezle has built quiz-to-revenue systems for clients including Heroic / Philosopher's Notes. She generates the data, and the dashboards that show you what's actually working.
4 weeks · copy included · everything below
Bring copy that meets our standard and we compress the Sprint to 3 weeks. The catch: it has to be clear, on-strategy, and built to convert. How we decide is in the FAQ.
The Sprint builds one flow. Add a second and we build the full ladder, top, middle, and bottom of funnel: quiz to masterclass to your bigger offer, the whole value stack instead of one slice.
Funnel read, email tuning, dashboard + AI Companion tuning on both sides, plus brand-guide updates that distill how you're actually using the brand in the real world back into the guide. $2,000 per quarter. Cancel anytime.
The All-In-One Brand Sprint · 4 weeks
Pay in full · or split into two monthly paymentsA paid offer you've already sold and validated. An email list of 1,000+. Professional-grade copy: we write it, or you bring copy that meets the standard. Everything else gets built in the Sprint.
There's a spot in the application to submit your copy for review, so if you're wondering whether it's workable, send it and we'll tell you. We check it against three things: is it clear, is it on-strategy for the offer you're selling now, and is it structured to convert. If it passes, the Sprint compresses to 3 weeks at $19,000. If it's close, we'll tell you exactly what's missing. One thing to know: even when you bring your website copy, we still write the email sequences and quiz copy ourselves, that's all net new to the Sprint.
Plan for 3–4 focused hours per week. This is genuinely done-for-you, so the heavy lifting sits on our end, for four weeks it's essentially our full-time job. What we need from you is dedicated, focused time each week: to sit with the work, review it (there's a lot, copy and visuals both), and give clear, meaningful feedback as the expert in your own business. That means one scheduled review moment plus real-time responsiveness in Slack. Both matter to hold this pace.
Our ideal is a fully custom site coded with Claude and shipped to Vercel, the most flexible, fastest, and most future-proof build. We also build on Squarespace, and on Shopify when you're selling physical or e-commerce products. Kajabi and Framer are doable too. We recommend based on your business, not our preference. Interact for the quiz. Klaviyo (or your existing ESP) for email. Everything integrated before handoff.
Because both of us are personally in every build, every week. No juniors, no white-labeling, no queue of twelve projects. Three keeps the work at the standard we're known for.
You get 30 days of post-launch tech support included, plus your AI Brand Companion for on-brand output long after we're gone. From there, the Quarterly Refresh keeps the system tuned, or you run it yourself with the brand guide and dashboard. It's yours. That's the point.
We'll tell you on the discovery call, directly, and usually with a recommendation for what to do instead. The Sprint only works when the prerequisites are real.
Get ready to say…
That's what we want you saying afterward. Not "the project went well." Not "I'm happy with it." A brand that finally feels like you, a site you're proud to send people to, a system that runs without you, and the numbers showing up in your inbox. All of it, built in four weeks.
If it's not the right fit, we'll tell you. If it is, we'll show you exactly how the Sprint runs.